FREE-WHEELING

Skateboarding downhill
Reinventing the gym experience

Asked to reinvent the gym experience we started with the typical offer: surprisingly similar dark, often below-ground spaces with no visible connection between or into studios, exercise portrayed as something to be endured.

Our concept started with Cyd Charisse in Bandwagon giving a masterclass in dance workout, and trying to catch the pure pleasure in powerful movement – more dancing in the street or skateboarding downhill, less crop-tops and men with no necks.

This evolved into a series of light-filled, natural, informal, interconnected spaces that can accommodate group classes, pilates, spin and hanging out. An antidote to the dreaded gym.

Chalk Farm gym & dance studios